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The Rich ards Group positions Hyundai as the car driven by “winners at life” in a $75 million-plus fourth-quarter campaign that premieres on Thursday.
The Dallas shop’s first campaign for the client since it won the business in May consists of 12 commercials.
The effort kicks off with a 60-second corporate branding spot, a montage of life mo ments ranging from the light hearted—one couple romps on the beach, another takes a vacation pic—to the sentimental, such as sending a kid off to college.
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