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BOSTON General Motors’ Hummer said it would make an appearance in the Super Bowl in the form of a 60-second commercial touting its midsize H3 vehicle during the third quarter of ABC’s telecast on Sunday.
The ad, called “Monsters,” crafted by Modernista! here, debuted last August during the MTV Video Music Awards.
The commercial lampoons monster movies and shows a Godzilla clone square off against a giant robot. Instead of fighting, they fall in love. When the female monster gives birth, a red H3 is born.
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