Huge Gains for Paid Search on Mobile in Europe

Advertising spend up 24% in Europe, click rates increase 11%

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A report from Kenshoo reveals a 24 percent lift in advertising spend across Europe, the Middle East and Africa (EMEA) for this quarter. Click volume is also on the rise. The research, which analyzed more than 6,000 advertisers across EMEA, shows that search ad clicks were up by 11 percent from Q2 in 2013, and clickthrough rate has risen by 17 per cent. Kenshoo’s report also shows a correlating 23 percent boost in revenue.

As advertisers enjoy improved results from online campaigns, their confidence in the search market continues to soar, as does demand for ads and keywords.

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