HSR, Eclipse Take Top CEBA Prize

NEW YORK HSR Business to Business in Cincinnati won the $25,000 Grand CEBA Award for its Eclipse Aviation “Organization chart” campaign at the 11th annual Creative Excellence in Business Advertising awards here last night.

The effort, which also won a CEBA prize in the category honoring campaigns with annual media budgets of up to $100,000, uses an illustrated organizational chart stemming from a photograph of a corporate jet to demonstrate how Eclipse fulfills travel needs.

Four industry icons (two shops and two executives) were inducted into the inaugural Adweek Magazines’ Creative Hall of Fame: BBDO’s New York office; Ogilvy & Mather’s North American operations; David Bell, chairman emeritus of The Interpublic Group; and George Lois, legendary art director.

Additional CEBA Awards were given to Cramer-Krasselt for its work on behalf of GE Healthcare Performance Solutions; Time Inc. for its “Hot, hotter, hottest” campaign, created in-house; Discovery Networks for the “Let’s all discover” campaign, created in-house; Fallon Worldwide for Nuveen Investments; Campbell-Ewald for the United States Postal Service; DeVito/Verdi for the Radio Advertising Bureau; OgilvyOne Worldwide for IBM; an effort for VarietyCareers.com, created in-house; and BBDO for GE.

The VNU Lifetime Achievement Award was presented to Ford Motor Company, and the Reed Exhibitions Events Award went to Essilor.

The judges this year were: Nader Ashway, president and creative director, The Ashway Group; Mark DiMassimo, creative director, DiMassimo; Lynn Giordano, chief creative director, Gotham; Judy Hu, global executive director of advertising and branding, GE; George Lois, chairman and CEO, Good Karma Advertising; Michael Prieve, chief creative officer, Doremus; Gary Slack, chairman and CEO, Slack Barshinger; and Susie Townsend, author and former FCB executive.