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NEW YORK HSR Business to Business in Cincinnati won the $25,000 Grand CEBA Award for its Eclipse Aviation “Organization chart” campaign at the 11th annual Creative Excellence in Business Advertising awards here last night.
The effort, which also won a CEBA prize in the category honoring campaigns with annual media budgets of up to $100,000, uses an illustrated organizational chart stemming from a photograph of a corporate jet to demonstrate how Eclipse fulfills travel needs.
Four industry icons (two shops and two executives) were inducted into the inaugural Adweek Magazines’ Creative Hall of Fame: BBDO’s New York office; Ogilvy & Mather’s North American operations; David Bell, chairman emeritus of The Interpublic Group; and George Lois, legendary art director.
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