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H&R Block’s people are not American Express’ people.
At least that’s the contention in a trademark infringement case filed by H&R Block, the tax preparation firm, late last week in the U.S. District Court in the Western District of Missouri.
H&R Block contends that its “My People” campaign, via Campbell Mithun, Minneapolis, has been encroached in a broadcast spot from American Express, via Ogilvy & Mather, New York. The American Express spot began running in April as part of its “Are you a card member?” campaign, and features entertainers Ellen DeGeneres and Beyonce Knowles.
The H&R Block ads joke about how the firm’s clients don’t have to worry about their taxes because they have “people” to handle them, as well as a number of other everyday tasks.
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