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Low-Price Hardware Unit Looks Outside Parent’s Agency Roster
SAN FRANCISCO–Hewlett-Packard’s new Apollo Consumer Products subsidiary is looking to hire one or more marketing agencies ahead of the April launch of its first low-cost printers. The San Diego company is operating as a separate unit from its parent and seeking its own marketing partners, said Mohan Garde, Apollo general manager.
The company will focus first on product placement, sponsorships, in-store displays and online ads in the U.S.
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