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SAN FRANCISCO-Hewlett-Packard will unveil its first consumer branding campaign next week, sources said. The advertising and marketing effort introduces a new company logo and will be backed by all the consumer-oriented divisions within the decentralized technology company.
Goodby, Silverstein & Partners in San Francisco created the new branding ads, which will serve as an umbrella campaign over the Palo Alto, Calif.-based company’s imaging manipulation products, such as computers, printers, scanners and digital cameras [Adweek, Aug. 18].
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