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NEW YORK If you’ve ever wanted to create your very own Gwen Stefani-inspired paper doll, here’s your chance.
A $300 million Hewlett-Packard campaign breaking today from Goodby, Silverstein & Partners features celebrity entrepreneurs such as the pop singer and fashion designer promoting the company’s advanced printing options from the Internet.
In addition to Stefani, the imaging and printing group of the Palo Alto, Calif.-based company has enlisted Jake Burton, founder of Burton Snowboards, and graphic designer Paula Scher, who created the Citibank and Tiffany logos.
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