Howard, Merrell's Designs On SDRC Software Are Realized In $4-5 Mil. Account Victory

Howard, Merrell & Partners landed its second client in a month with the acquisition last week of SDRC, a Cincinnati-based supplier of product design and manufacturing software. Billings are estimated between $4-5 million.
The win comes on the heels of the acquisition of MacGregor’s golf business last month, an advertising account expected to bill in excess of $10 million next year.
The other three agencies that made the final round of the review were Kearns Design of Dayton, Ohio, and two New York shops–Angotti, Thomas, Hedge and M&C/Saatchi.
Kearns had done some work with the client in the past, but Howard, Merrell & Partners (HM&P) of Raleigh, N.C.,