How Zika Delivered a Swarm of Nervous Customers to Bug Spray Brands

But is playing on their fears a good idea?

With public concern running high about the Zika virus (a recent Annenberg survey found that half of Americans are worried about it spreading to their own neighborhoods), the ominous disease has become a dark cloud over the upcoming summer travel season.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.