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Even the most experienced Cannes Lions attendee doesn't really know what to expect when she or he is a judge for the first time. I'd heard the stories, of course: long days, locked away in windowless rooms, headphones on, reviewing hundreds of entries. Would it be exhilarating? Would it be fun? Would I be glad I'd done it?
Fortunately, my answer is "yes" to all three. We saw a lot of wonderful work, and we saw some missed opportunities, too.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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