How Will Advertisers Fare In Fight Against Spyware?

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The spread of spyware presents Web advertisers with a unique set of challenges, threatening everything from legal action to less reliable Internet tracking to a loss of consumer trust.

Often flying below the radar, spyware and adware, which is software that produces pop-up ads based on users’ Internet behavior, are big advertising businesses, generating as much as $2 billion per year, according to an estimate by anti-spyware vendor Webroot.

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