How Tracking and Evaluating Metrics Will Offer Insight Into Business Investing

For finding new consumers and giving your brand a competitive advantage

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I like to use a simple shorthand for thinking about go-to-market investments, something I call the three P’s: push, pull and pricing. Push investments are those that grow the channel or distribution. Pull investments literally pull in customers so they’re the ones focused on acquisition and retention of existing customers. Pricing is really anything that has to do with your pricing model, including everyone’s favorite: discounts.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.