How Tiffany’s Iconic Box Became the World’s Most Popular Package

This robin’s egg blue is trademarked

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with the federal government, the color is trademarked. The packaging on which the color appears is also trademarked, as is the white satin ribbon tied around said packaging. In all, it is very possibly the most recognizable and most desired retail container in history.

Photo: Nick Ferrari

It’s the Tiffany Blue Box—and yes, the term “Tiffany Blue Box” is trademarked, too.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in