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The zero-waste movement is far from new. For the past decade, environmentally conscious proponents have been advocating for a lifestyle in which the aim is literally to produce little to no waste. But there are clear signs the movement is gaining serious traction among consumers at large.
Environmental sustainability is a factor for 53% of Americans when making a product purchase decision, while 61% of adults are willing to pay more for food products packaged in sustainable materials.
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