How the Plastic Bottle Became the Unlikely Hero of Sustainable Fashion

The beverage industry's castoffs are yielding new products, and fresh marketing opportunities

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Every second, Americans use 1,500 plastic bottles. And despite the prevalence of recycling, 80% of those bottles end up in a landfill or in the ocean. What’s worse: Plastic isn’t biodegradable—those bottles will take up to 1,000 years to break down.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 4, 2019, issue of Brandweek.