How AstroTurf, the Original Fake Grass, Became an NFL Darling

When it debuted in 1965, praise wasn't universal

Thanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there’s one brand that the big game—that professional football, period—has planted so deeply in the national consciousness that millions of Americans know it, even though they don’t own it and it’s not for sale in stores. This curious product is the original fake grass, better known as AstroTurf—“one of the most iconic brands in sports,” according to the company.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.