How Texas Was Won

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Ten years after losing a controversial bid for the Texas tourism account to GSD&M of Austin, Texas, McCann-Erickson Southwest broke a lock many felt the incumbent had on the business ever since.
News of the decision came without fanfare Sept. 3 when a Texas Department of Economic Development purchase order made out to the Houston-based agency spurted out of the fax .
“We were pretty ecstatic about it,” said Tony Pace, executive vice president and general manager of McCann’s Houston and Dallas offices.

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