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PALM SPRINGS, Calif.—Twenty years ago, Target turned heads in the fashion realm with a then-novel idea: approach high-end fashion designers and talk them into creating capsule collections that wouldn’t just sell exclusively on the big-box retailer’s racks, but also sell for reasonable prices.
Within a few short years, the list of designers willing to suspend their customary haughtiness in favor of, as the company put it, “chic, affordable design” read like a virtual who’s who of the runway: Proenza Schouler, Zac Posen, Lilly
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