How South Dakota’s Custer State Park Is Convincing Tech-Savvy Folks to Get Outdoors

Second Story wants you to explore nature sans smartphone

Second Story, SapientNitro's interactive studio arm, was presented with two interesting challenges to solve for Custer State Park—71,000 acres of beautiful land located in South Dakota. The park, while breathtaking itself, is often overshadowed by other major attractions including Mount Rushmore, the Crazy Horse Memorial and Badlands National Park. Custer State Park needed to convince travelers to get out of their cars to explore the park, sans technology, but it needed to use technology to do it.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.