US Soccer Star Tim Howard Talks Career Highs, Branding and What’s Next

Nearing retirement, the goalie reflects on life on the pitch and off

Video: Nick Gardner, Josh Rios; Editor: Breana Mallamaci
Headshot of Chris Ariens

Five years ago this week, soccer star Tim Howard was Adweek’s cover star. The U.S. goalie had just come off a record-breaking 16-save match against Belgium in the 2014 World Cup. Though that match resulted in a loss, Howard won a spot in the media spotlight and became a sought-after brand star. We caught up with Howard recently as both he, and Adweek, celebrate 40th birthdays. Howard reflects on his life on the global soccer stage, how he’s staying in the game and what he would tell his teenage self.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.