How 'Sleepless' Became a 'Sleeper': Tri-Star Offering Prospered Amongst the Summer Behemoths

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LOS ANGELES – Love tangled with the rules of Hollywood movie marketing last summer. In a season steeped in action-adventure films and marketing hype, an old-fashioned romance called Sleepless in Seattle sneaked in and set the heart of summer ad strategies aflutter.
Tri-Star Pictures’ subtly crafted ad campaign for Sleepless niched the film as the summer’s romantic alternative.

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