How Riot Games Personalizes Fan Engagement

Developer fosters connections with players, streamers and influencers inside and outside of its games

Cindy Saidiner spoke with Adweek's Ryan Barwick about how Riot Games is leveraging mobile to engage fans. Adweek

The rise in mobile rise in mobile gaming has served Riot Games well throughout the pandemic, as users are looking for more ways to engage.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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