How Refinery29 and Lane Bryant Are Fighting Plus-Size Stereotypes in the Media

New project aims to include a broader range of women

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

More than 67 percent of women in the U.S. are considered plus size (size 14 and up) yet those women make up less than two percent of the images in media consumed by a female audience. Refinery29 and Lane Bryant are aiming to change that through The 67% Project, an initiative through which Refinery29 will include a broader range of women across all of its editorial content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in