How Original Is 'Sheet Metal'?

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Is it cosmic synergy, long-lost residual memory or pure coincidence that makes great minds think alike?

Saturn’s “Sheet Metal” spot from Goodby, Silverstein & Partners, San Francisco, was one of the most celebrated ads of 2002, hailed for its originality and daring. There’s just one thing. As an agency snitch from Sweden says, “It was done three years ago by a director named Jonas Akerlund.”

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