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The best marketing embodies the message it's trying to impart. And in the case of French organic food retailer Biocoop, that means trying to be as environmentally friendly as possible in all of its activities—even producing its ad campaigns.
The brand challenged Fred & Farid to produce ads in a way that had the least impact on the planet. And the Paris agency responded by rethinking almost every element of the production process.
Check out the case study below to see how they minimized the carbon footprint—by shooting photos with a pinhole camera, writing the taglines right on the prints in vegetable paint, recording music in only one take, designing the website almost entirely in ASCII text (totally only 3MB of data) and more.
In the end, the production used up 5.9
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