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IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way.
"The team came in with a super simple observation: The greatest heroes through time have been immortalized in oil paintings. They thought PlayStation heroes should receive the same treatment," said executive creative director Ari Weiss.
Thus, a fun campaign was born—spanning outdoor, online video, social and more—centered around Emanuel Leutze's 1851 painting Washington Crossing the Delaware, reimagined to feature heroes from PlayStation games (and one lucky gamer) in place of George Washington and his men.
ART DIRECTION/TALENT: Weiss said BBH had three criteria for finding a famous work to reference: Would it be instantly recognizable? Did it have a prominent hero leading a group? And could the agency execute it beautifully?
Leutze's painting was a yes on all counts, so the agency hired Swedish artist Andreas...