How Nutella's First Branded Content Series Will Spread Happiness

Tells the story of a cupcake and a garbage man

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Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that's meant to make consumers happy. 

With the series, "Spread the Happy," Nutella is looking to "celebrate real people and real stories," explained Eric Berger, marketing director for Nutella USA. The release of the series is timed to the holiday season. There are four episodes total with a new one released each week on the brand's YouTube channel. 



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