How MySpace MyAds Plans to Help Smaller Advertisers

Social networking site MySpace today launched the beta version of its MyAds platform. The service allows businesses of any size to utilize the site’s HyperTargeting technology to create promotional campaigns and target MySpace users by age, sex, geographical location, musical interests, category keywords and other criteria.

With MyAds, advertisers don’t pay for each impression delivered to a user. Instead, they pay when a person is interested enough to click through an ad