How MySpace MyAds Plans to Help Smaller Advertisers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Social networking site MySpace today launched the beta version of its MyAds platform. The service allows businesses of any size to utilize the site’s HyperTargeting technology to create promotional campaigns and target MySpace users by age, sex, geographical location, musical interests, category keywords and other criteria.

With MyAds, advertisers don’t pay for each impression delivered to a user. Instead, they pay when a person is interested enough to click through an ad

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in