How a Music Company Made Some of the Year's Best Sports Ads

Inside Beats by Dre's Cesc Fàbregas spot

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IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to escape negative ones.

"As much as it's about their favorite songs, it's also about the noise they block out—from rival fans, other players, from the media," said Beats by Dre evp-marketing Omar Johnson.

With that in mind, Beats by Dre has advertised its premium pair of noise-cancelling headphones, Beats Studio Wireless, in three darkly compelling ads starring U.S.



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