How Much Are New Year's Resolutions Worth?

Answer: They're big business for brands

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study by digital ad-tech firm SocialVibe, 44 percent of us made resolutions this year. Move the age bracket to 25-44 and it jumps to 52 percent. That’s not just a lot of promises but a lot of business. Resolution-related spending is expected to reach $5.6 billion in 2013—this, despite the fact that only 28 percent of us actually accomplish our resolutions while 46 percent of us never even get started.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in