How the Milwaukee Bucks Reached Fans When the NBA Season Was Suspended

The team's digital strategy pivoted to emphasize its online store and content series

The Covid-19 pandemic has led to an unprecedented 2019-2020 NBA season. As the league suspended basketball for three months beginning in March, then instituted a phased return of teams to play within an NBA Bubble at Walt Disney World, teams had to rework their marketing strategies to digitally reach quarantined fans.