How Marketers Can Plan Smarter Donor Campaigns to Drive Change

Engaging in the giving revolution

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Companies with a clearly defined sense of purpose are up to 50% more likely to successfully expand into a new market.

About 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society.

Almost three quarters (71%) of U.S. millennials hope companies will take the lead on the social issues they find important.

These facts and more than a dozen others come courtesy of GlobalGiving, which encourages companies and employees to keep corporate social responsibility top of mind.

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