What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video]

Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is taking notice.

Stirling uploaded her first video in 2007 with hopes of getting on The Ellen DeGeneres Show. She never made it on, but her video did go viral (by 2007 measures). Next came America's Got Talent, which she thought would be her moment to shine in front of an audience of millions. But after being eliminated by the judges in the semifinals, "Nothing changed," Stirling, 27, said in a video interview with Adweek. "There were no management companies, no labels hit me up. Nothing."

"Meeting Devin 'Supertramp' Graham was what changed my life," recalled Stirling. She admits she didn't even know what a YouTuber was back then. Now, the violinist is a seasoned veteran with nearly 5 million subscribers and over 670 million views.

In our video, Stirling discusses launching her viral videos and how it transformed her musical career. She also talks about why brands need to trust talent, working with John Legend, and most important, how to make it on YouTube.

@iamjohntejada john.tejada@adweek.com John Tejada is a video producer for Adweek.