How London Fog Lost Its Mad Men Cool

The defining trench coat of the '60s ducks out

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There’s a memorable moment in episode 512 of Mad Men in which Don Draper tells a bunch of stone-faced executives from Dow Chemical how he grabbed near-total market share for one of his clients. “We had London Fog raincoats,” he says. “We had a year where we sold 81 percent of all the raincoats in the United States.”

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