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A formal announcement about a merger between Publicis Groupe and Omnicom will be made Monday, sources said.
A deal seemed increasingly likely over the weekend as Publicis Groupe said it would hold a press conference early Sunday morning (2 pm, CET, in Paris) to discuss “a major corporate announcement” but did not disclose additional details.
The official confirmation, expected tomorrow, would cap a week of speculation about what would be the ad industry’s largest merger.