How KitchenAid Gave Us the World’s Coolest Mixer

The legacy of one of the most recognizable appliances

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With The Great Gatsby in theaters and everyone suddenly falling in love with the glamor of the 1920s, now’s a fitting time to take a look at one of the Machine Age’s legendary machines. What’s more, unlike Model A’s and Victrolas, this one never went out of style. It’s the KitchenAid stand mixer, introduced in the ’20s, made famous in the ’40s and still the king of the countertop.

At first glance, these ads from 1946 and today are emblematic of the power of heritage branding.

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