Challenger Brands

How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

Adweek's Challenger Brands cover star is out to make nutritious kid food available to all

Screenshot of Jennifer Garner — 'I feel like brands should be doing more to give back to their communities,' Garner said Thursday. Adweek

By Kelsey Sutton

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

For Jennifer Garner, joining an organic kid food brand in 2017 wasn’t just about finding a product she was passionate about—it was about being able to influence the direction of the companies she partnered with.

“I enjoy the role of being a spokesperson or an ambassador for a company that I’m passionate about, but I started to realize that I wanted to be in just more conversations.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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