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Millennials are tired of health and wellness content that tells them how to have the perfect body or lose weight fast. So says Derek Flanzraich, who founded the website Greatist five years ago, with a mission to change the way health and fitness experts speak to the age group.
"Growing up, the sites I landed on and the TV shows I saw about fitness made me feel worse about myself. It was so hard to find a health and fitness brand that was empowering, accessible and authentic," Flanzraich told Adweek.