Brands Partner With Website 'Greatist' to Make Fitness Approachable for Millennials

Fitbit, Kind Snacks sponsor content

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Millennials are tired of health and wellness content that tells them how to have the perfect body or lose weight fast. So says Derek Flanzraich, who founded the website Greatist five years ago, with a mission to change the way health and fitness experts speak to the age group.

"Growing up, the sites I landed on and the TV shows I saw about fitness made me feel worse about myself. It was so hard to find a health and fitness brand that was empowering, accessible and authentic," Flanzraich told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in