How a Fledgling Florida Agency Defied Recessionary Headwinds

Pinnacle has become one of the state’s fast-growing shops


Who Peter Gary, founder, CEO What Full-service ad agency

Where Boca Raton, Fla.

Pinnacle has bucked the headwinds of Florida's recent economic downturn, with the 3-year-old Boca Raton agency becoming a rapidly expanding shop that's already outgrowing its new 11,500-square-foot space. Pinnacle's roots are in the automotive retail category, where founder Peter Gary got his start, and the agency has built the South Florida Hyundai Dealers Association into the carmaker's No. 1 U.S. performer in 2013, posting 382 percent growth over the past three years. Among the agency's other auto accounts is JM Lexus, the Fort Lauderdale, Fla., dealership that Pinnacle just won. The shop also works for local restaurants, retailers, real estate concerns and sports-related clients like the Florida Panthers ice hockey team's IceDen training facility and Florida Atlantic University's athletics programs.

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