How Far Will Consumers Go to See Your Content?

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NEW YORK It launched at the Super Bowl, ad land’s most visible platform, and was heralded by some as the future of advertising in the digital era. But Bud.tv, just five months after the fanfare, has fallen flat. Last week, Anheuser-Busch executives said they would overhaul the project.

The story of Bud.tv,

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