With 2,000 Marketers, How Does GE’s Linda Boff Prioritize Brand Messaging?

Plus, the best advice she's ever gotten

Editor: Josh Rios

Even as GE chief marketing officer Linda Boff positions the iconic brand for the future, she often looks back to company founder Thomas Edison for guidance, in particular his axiom on problem solving. On the latest episode of Top of Mind, Boff told Adweek about that approach, managing her nearly 2,000-strong marketing team and what’s new at the 127-year-old company.

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