Brand Marketing

Ad of the Day: GE Embarks on ‘Unimpossible Missions’ Like Saving a Snowball in Hell

An absorbing and entertaining series of films from BBDO

By David Gianatasio

February 11, 2016

Happy Inventors Day! To celebrate, GE has launched a series of films that bring good things to life with a bold new attitude. 

David Gianatasio
@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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