Ad of the Day: GE Embarks on ‘Unimpossible Missions’ Like Saving a Snowball in Hell

An absorbing and entertaining series of films from BBDO

Happy Inventors Day! To celebrate, GE has launched a series of films that bring good things to life with a bold new attitude. 

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.