Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Happy Inventors Day! To celebrate, GE has launched a series of films that bring good things to life with a bold new attitude.
Created by BBDO, the videos send GE engineers on "Unimpossible Missions" designed to highlight the company's problem-solving skills and the breadth of its cutting-edge technology.
"There's a whole branch of idioms called 'idioms of improbability' that describe things that are impossible or unlikely to occur," Michael Aimette, executive creative director at BBDO, tells Adweek.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in