How Chris Paul Became the NBA's Most Gifted Endorser(s)

Chris Jr. joins the Chris and Cliff campaign

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IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and Cliff Paul's campaign.

The "Born to Assist" ads, by Translation in New York, are based on a delightful idea, wonderfully executed—that the Los Angeles Clippers star was separated at birth from a twin brother he never knew. Chris, of course, became a three-time NBA assists leader.

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