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When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook. Everson offered advice at the 4A's Transformation conference in Miami today for agencies and brands that want to create more engaging campaigns on Facebook.
Mobile should be at the forefront of every Facebook campaign, she said, and when it comes to video, seconds count. According to Everson, 100 million hours of video are consumed a day on Facebook, but most viewers watch videos for an average of just 1.7