How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First

Global marketing vp Carolyn Everson offers tips at 4A's

When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook. Everson offered advice at the 4A's Transformation conference in Miami today for agencies and brands that want to create more engaging campaigns on Facebook.