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It’s been more than three years since the Mondelez-owned chocolatier Cadbury refocused from being a brand that would deliver “joy” to one that could inspire kindness in consumers. That strategy is apparently turning around the fortunes of the company, it says, and is it is one that will continue into next year too.
Acquired by Kraft Foods in 2010 two years prior to its restructure to become Mondelez International, the brand has been searching for its identity under its conglomerate parent.
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