How the Build-Your-Own Meal Craze Is Reshaping Restaurants

Chipotle’s not the only game in town

As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished. Fast-casual revenue grew 13 percent in 2014, 10 times that of restaurants overall, with growth of 1.3 percent, according to Technomic, a restaurant market research firm. An even hotter trend within the fast-casual segment: build your own. The format was up 22 percent in sales in 2014, compared to 11 percent for made to order.

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