How Brands Are Harnessing James Harden’s Irresistible Millennial Appeal

Trolli candy taps 'weirdly awesome' NBA star

February 12, 2016

James Harden is fast becoming the go-to star for millennial-savvy brands.

David Gianatasio

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.