Brand Marketing

How Brands Are Harnessing James Harden’s Irresistible Millennial Appeal

Trolli candy taps 'weirdly awesome' NBA star

By David Gianatasio

February 12, 2016

James Harden is fast becoming the go-to star for millennial-savvy brands.

David Gianatasio
@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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