How Bloodvertising Became One of Today's Most Visceral Trends

Designers are fleshing out PSA campaigns with macabre inks

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We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal.

Earlier this year, BBDO Proximity Thailand broke a stop-smoking campaign for the Thai Health Promotion Foundation that included giving people ink made from deceased smokers' diseased lungs and asking them to draw anti-smoking messages with it.

Then, Vangardist, a lushly produced men's style magazine based in Vienna, working with Saatchi & Saatchi Switzerland, printed an issue with ink infused with blood donated by HIV-positive volunteers, timed to the Life Ball annual HIV/AIDS charity event held there.

Meanwhile, Glorix, a bug repellent, working with BBDO Russia, kicked off a campaign in June for the blood donation network DonorSearch with an exhibition of miniature portraits painted in human blood drawn from dead mosquitos.

Vangardist's issue used ink infused with HIV-positive blood. 



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