Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When Major League Baseball’s All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the “Priceless” campaign it built around baseball.
Launched during the 1997 World Series, the first “Priceless” ad created by McCann-Erickson focused on what Mastercard payments could buy at the ballpark—then, only at the ticket window and souvenir or concessions counters—as well as the intangible experiences that “money can’t buy.” During Mastercard’s 25-year tenure as an MLB partner, the number of elements in and around the ballpark that Mastercard products can’t pay for has shrunk considerably.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in